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Nairobi, May 27, 2015. It’s indeed an honour to welcome all the exhibitors and visitors from Kenya and across the globe to yet another edition of the International Flower trade Expo (IFTEX). The show has indeed placed Kenya in the global map as one of the top flower exporting country continuing to serve the industry in all seasons. The Kenya Horticulture industry is one of the top foreign exchange earners for the country generating Kshs 100.8 billion during the year 2014. The floriculture sector a key component of horticulture exported 136,601 metric tons valued at Kshs 54.6 billion in the same year.

There was a remarkable growth despite the challenges faced by the industry especially with the delay in the finalization of the EAC EU Economic Partnership Agreement (EPA) where exporters paid duties from October 1 to December 24th, 2014. This was indeed a thorn in the fresh. Others are taxes and levy handles that came with the new devolved system of government. Good enough, the industry is still blooming regardless. The Kenya Flower Council (KFC) endevours to proactively pursue an improved business environment for exporters with relevant actors. KFC collaborates with private sector apex business management organizations, the Government and other stakeholders. KFC and FPEAK have revived the Kenya Horticultural Council (KHC) to create a single lobby body that understands export horticulture and can knowledgeably interact with Government.

In terms of compliance, KFC has maintained accreditation to mainstream sustainability in the floriculture sector by creating an international, sector supported vision on sustainability and to align global and local interests in the sector in a pre-competitive manner.

The Kenya Standard KS 1758- Horticulture has evolved as the key tool to attain traceability. Reviewed through the National Mechanism of Compliance Project, the final draft is now in the public domain undergoing a public review. It is anticipated to add impetus towards creating a national brand of responsibly grown flowers through a credible, cost effective and efficient self-regulation approach. As the saying goes, when you’re doing exactly what you want to do, it’s not tiring. You’ve been planting and finally, you have a full garden in bloom; you’re like, ‘Oh, I just want to smell the flowers and play among the flowers all day.’ That’s what we are doing. We are playing among the flowers. As long as we are persistence in our pursuit of our deepest destiny, we will continue to grow. We cannot choose the day or time when we will fully bloom. It happens in its own time. Going forward we remain vigilant, identifying interventions and opportunities that will boost competitiveness in the face a saturated and discerning market.

Finally, allow me to wish you a prolific exhibition.

Jane Ngige (Mrs.)
Chief Executive Officer
Kenya Flower Council




Nairobi, May 27, 2015. It is a great pleasure to welcome you to the 4th edition of the International Flower Trade Expo (IFTEX) to be held in Nairobi Kenya. The exhibition reached the number one position of the largest cut flower trade fair in Africa already last year, but will as well host this year its largest edition since its initial start in 2012. Thanks to the impressive floriculture industry that Kenya has built up in the past decades, the trade fair has had the chance to grow to the size it is now.

Over 220 companies will exhibit and more than 3,500 national and international trade visitors are expected to attend this year, bringing the number of participating countries to at least 50. Exhibitors will include growers, growers & exporters, brokers, breeders, propagators, suppliers and other flower industry related companies. Visitors will include international flower buyers and flower growers. Both profiles are the prime targets of the event. The exhibition itself has grown 15% in size, will accommodate 20% more exhibitors and expects to receive 10% more visitors, compared to last year.

The location of the event will be, almost by tradition, the Shree Visa Oshwal Center in Nairobi. A stylish building with a beautiful surrounding, perfectly suitable for this type of event. Besides sufficient exhibition space and room to grow, the in-house parking facilities are excellent. Kenya is one of the few countries in the world where the floriculture industry is still growing. A very strong, healthy, stable sector and, as a result, fully capable of supplying any flower buyer with any quantity, quality and variety, year round.

The special focus of exhibitors this year will be on finding new customers in order to increase exports. Many first time buyers are expected to attend this year from especially the Far East, Middle East, South East Asia, Europe but also Russia and the USA, enormous buying power markets that are looking more and more for Kenyan grown flowers. However strengthening business relationships with existing customers will remain to be one of the other important goals as well. With a high number of pre-registered attending buyers, exhibitor’s expectations on a good turn out this year are set high. And because of the active participation in the show of nearly all Kenyan flowers growers, IFTEX should be able to present to all attending buyers an almost complete showcase of what Kenya has to offer in terms of exports of flowers.

The open days of many breeders, farm tours, seminars, conferences, meetings, the quality competitions for growers & breeders, and last but not least the trade fair itself, emphasize the enormous importance of this event. A place where one can source all its flower needs for 2015 and 2016.

I like to thank all exhibitors and visitors for their presence in the fair and hope that all will return home with excellent results.

With best regards,

Dick van Raamsdonk
General Manager
HPP Exhibitions



IFTEX 2015, Glossy, Green And Rosy Scented

Source: Floriculture Magazine

Nairobi, May 15, 2015. As the curtain of the 4th edition of the International Floriculture Trade Expo (IFTEX) 2015 opens from 3rd to 5th June, there will be no room for any shortcoming that may hamper its success. All minds and hands that know what it entails have been up and down trying to put different pieces together to make what can be seen as the true spirit of the regional horticultural industry.

The event, since its inception in 2012 has continued to aggressively spread its tentacles world over, luring to its importance the most reputed and less comparable companies in various businesses of sorts.

The beginning of the event concept wasn’t such humble though the humidity and value that is endowed in the event itself reflects a totally different picture. Good institutional organization, positive projection and a solemn consideration of participants’ interests.

According to the organizers, the tussle process of liaising with potential exhibitors and buyers is becoming less hectic due to the consideration that people have absorbed the IFTEX concept and can no longer be enticed in order to participate in it. Instead they prepare in time and consider how best they can make the best out of the entire event. Most of the exhibitors have participated previously and know pretty well what is entailed in the process.

Thanks to HPP Exhibitions who have tirelessly worked all round to have the horticultural fraternity exhibit their products and highlight their best practices. They have expanded their scope by adding more space to accommodate more exhibitors. Good enough the small scale growers will not be left behind since they will have a chance to market their products. This show grows bigger and better every year making record as the fastest growing event in the history of international flower trade fairs, attracting flower growers from even other continents to exhibit. As HPP spokesman Jasper van Dijk put it It is like a tornado, the show has a fresh face at every turn, there is no telling where it is heading but what is clear, is its phenomenal growth towards a world class trade exhibition. One mission of bringing the world to source flowers in the country where they are grown have been achieved indeed.

But is it all that HPP Exhibitions’ vision encompasses? Not really. The organization’s President, Dick Van Raamsdonk takes this as a good of a prospective future for such events and firmly holds that IFTEX has grown and will stop at nothing to make sure it satisfy the exhibitors and the visitors.

Exploring the rapid growth of the horticultural industry reveals more than meets the eye. For example, in the next one year additional 200 ha of new roses are projected. This brings in an estimated 200 million dollars’ worth of investment within this vast area. If this is anything to go by then HPP Exhibitions is not yet done with its target.

The government, in this respect, has to swallow a bitter pill for its lassitude to expand with the new developments. The ministries of East Arican Community, Commerce and Tourism as well as foreign Affairs and International Trade haven’t looked beyond to tap this potential. Soon hordes and hordes of investors will be on a clear road to the regional destinations if they don’t act fast enough to develop infrastructures for international Exhibitions.

Fast growth

Notwithstanding a few hitches that have almost docked many investment sectors, the horticulture one of the fast lane included.

Exports have been fairly well with a corresponding number of new investors in the sector: Of course a few shortcomings such as insecurity, poor infrastructure, devolution and inappropriate Information Technology (IT) policies among others have been a hindrance to the vibrancy of the sector. Where insecurity has been rife, economic performance has forcefully gone down and this affects every other sector in the country, horticulture included.

At least 500,000 people derive their livelihood from the sector through employment. With this in consideration, everything possible has to be done to save the sector. The current challenge that niggles the minds of exporters to the European Union Market is the issue of renewed, stricter standards. The phytosanitary regulations set up may not be quite friendly to the exporters but fortunately, the inspection regimes set by Kenya Plant Health Inspectorate Service may save the day.

IFTEX show is highly rated because of its uniqueness. No other event in the region is better organized and quite a practical trade tool to pull together horticultural sector stakeholders. Unlike other events conceived like the fair, IFTEX is an archetypical business platform that attracts business minded personalities and groups. It does not serve any other purpose other than developing formidable business axons between growers and buyers. No wonder there has been constant increase rather than decline in the number of participants.

Over 5,000 visitors are expected to visit the stands this year. Key among them are buyers from EU, Russia, USA, Middle and Far East, and China. In addition a entourage of dignitaries who are expected to explore newer business frontiers on which they can anchor some investment will attend. Expected are representatives from Rwanda, Ethiopia, Zambia, Zimbabwe, Uganda, South Africa and Tanzania which are fast developing their agricultural sectors to accede to some international rating are expected. They may with time, compliment Kenya in flower exports to the global market if their growth trend progresses stably.

The show is unique with contrast to other modes of advertising in the sense that it acts as a medium that allows participants to meet a full understanding of the products and services they interests on. In fact this is the bar-line for exhibitions. They are practical tools for trade where participants have time to exhibit and be able to negotiate at the same time. This isn’t the case for the common forms of the media where one only advertises and impatiently waits for feedback. One may not assess the true position of their clientele with reference to products and services. That is why IFTEX attracts many investors who come not just to explore what is there but also to garb new markets.

The timing is also convenient whereby one has enough time to design methods of presenting his or her products.


Organizing fairs like IFTEX has never been easy especially in the Kenya context. It demands for total understanding of the trends characterizing the industry that one targets and at the same time assessing the two-way benefits that can be hatched out for the exhibitors.

Exhibitors from different agricultural fields will be on show. Mainly will be growers and buyers. In addition, cooling systems, air-condition and refrigeration will be represented. Flower auction, cargo & freight and government institutions will also be represented.

Farming aid will be exhibited through fertilizers and Agrochemicals, green houses, breeders and propagators. Farming equipment will boast of irrigation technologies, machinery and equipment. Notably post-harvest treatment, packaging materials and machinery and weighing systems are on show. Others include financiers and security systems.

Why Attend

Past experience indicates that participation in international trade fairs has now, more than ever before, given the industry a boost with more private sector involvement. For the horticultural exporters the benefits of the trade fair are mainly exposure and challenges. The industry which is still growing fast gets exposed to new technologies from the world’s leading exporters and growers. It is a great challenge to the growers to try and measure up to their standards.




Nairobi, May 5, 2015. A remarkable growth in the number of flower growers participating since last year’s IFTEX can be noted at this year’s edition of one of the world’s most important flower trade exhibitions. And not only more growers from Kenya are signing up in, but flower producers from other African nations as well.

With the increase of growers wanting to be part of IFTEX, the organizers created extra exhibit space in a new Hall at the lower floors of the Oshwal Center and this resulting in 50 more stand spaces for mainly flower growers. With this extension IFTEX 2015 will be the biggest edition since its launch in 2012. It is the wish of the organizer that IFTEX can grow towards a platform where African growers can meet with buyers from all over the world. With 2015’s edition achieving a new milestone, “the show is on track”, according to spokesman of the expo, Dick van Raamsdonk.





Nairobi, April 22, 2015. Meeting up to its expectations as was predicted at its initial launch in 2012, IFTEX has grown to one of the biggest and most important flower trade expo’s in the world. Not even 5 years were needed to achieve this position. Once a year cut flower buyers from all over the world meet with flower growers in Nairobi, mainly from Kenya, but more and more also from other African countries like South Africa, Ethiopia, Uganda, Tanzania and even Rwanda . What is new is that even Colombian growers might step into this African fair and exhibit as well.

Six weeks before already the 4th edition of IFTEX will open its doors, a total of almost 200 companies have signed up as exhibitors, an increase of 10% compared to 2014 and with a growth of almost 25% display space. What started last year as a small extension in a new area of the Oshwal building has now grown into a full size new exhibit Hall. The organizers predict a further growth, since according to them it is likely that the event will evolve into an African and even World Flower Trade Exposition. The importance of African flowers in the world trade of cut flowers is growing strong and steady and therefore it can be expected that the area of flower production will also grow. Especially Kenya and Ethiopia are the two most promising countries in Africa that will be responsible for this growth.




Nairobi, April 22, 2015. The number of buyers signing up for visiting this year’s IFTEX are in line so far with the number of pre registrations of last year.

Based on the current available data it is expected that there will be a growth in the number of attending international flower buyers. Also it is likely that buyers will visit from more as well as new countries that didn’t attend IFTEX before. Therefore the organizers are pleased to informthat the buyers attendance outlook of the 4rd edition of IFTEX is looking very promising and reflecting the overall growth of the expo.




Nairobi, Thursday June 12, Three years after its colourful launch in Nairobi, IFTEX is arguably heading to become one of the leading flower trade shows in the world. The event has marked a new record as the fastest growing event in the history of international flower trade fairs, attracting flower growers from even other continents to exhibit.

"It is like a tornado, the show has a fresh face at every turn, there is no telling where it is heading but what is clear, is its phenomenal growth towards a world class trade exhibition", says Jasper van Dijk, spokesman of the organizers of the fair. A total of 187 exhibitors exhibited last week and 3,231 visitors attended the 3 day show. 54 different countries were counted "at the door", a great achievement in the mission of bringing the world to source flowers in the country where they are grown.

The Best Grower & Best Breeder Quality Competitions were held this year under the supervision of the well known Dutch juror Gerard de Wagt, who was impressed by the quality of flowers that were brought in for this year’s competitions. A jury of 4 persons came to the following results:

Best Breeder Competition:

Company Preesman Kenya
Category Roses
Variety Amina
Company Select Breeding
Category Roses
Variety Queen of Africa
Company Terra Nigra
Category Roses
Variety Firestar
Company Danziger "Dan" Flower Farm
Category Other cut Flowers
Variety Limonium, Safora® Lilac
Company Select Breeding
Category Other cut Flowers
Variety SunQueen


Best Growers Competition:

Company Ayana
Category Roses
Variety Tycoon
Company Golden Tulip Farms
Category Roses
Variety Fireworks
Company Ayana
Category Roses
Variety Freedom
Company Oserian Development Company Ltd.
Category Other cut Flowers
Variety Statice, Crystal Dark
Company Uhuru Flowers
Category Roses
Variety Maritim


IFTEX has given the Kenya flower industry a different face with renewed worldwide attention especially from flower buyers who travelled to Nairobi last week to seek and speak in Kenya with their suppliers. The internationalization of the fair has lead the event to grow into a top Kenya flower brand event, strengthening the country’s position as a leader in global markets while enhancing the image of Kenya as the home from where 40% of the flowers sold in Europe originate.

"IFTEX came at the right time for the Kenya flower industry, since it is now in the process of market consolidation and retention by positioning its flowers as responsibly grown and that picture can only be seen at a show in the country itself", Jane Ngige CEO of the Kenya Flower Council said.



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This company is not connected to the International Floriculture Trade Fair (IFTEX) nor ANY OTHER exhibition organized and/or managed by HPP Exhibitions.





 Wednesday June 3, 2015
10:00 a.m. - 11:00 a.m.
 Official opening ceremony in the  auditorium.
 11:00 a.m. - 06:00 p.m.
 Show hours.

 Thursday June 4, 2015
 10:00 a.m. - 06:00 p.m.
 Show hours.

 Friday June 5, 2015
 10:00 a.m. - 06:00 p.m.
 Show hours.

 Oshwal Center
 Nairobi (Parklands)

 HPP Exhibitions
 Saxen Weimarlaan 54hs
 P.O. Box 625
 1000 AP Amsterdam
 The Netherlands

 Phone: +31-20-6622482
 Contact: Mrs. Patricia Peláez
 Email: patricia@hpp.nl