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Third edition of IFTF World of Flowers welcomes more florists

Green Team Consultancy+ has organized the third edition of the IFTF World of Flowers between the 2nd and 4th of November 2016. Inspiration and connection has been coupled successfully again. Where last year almost 700 florists have been visiting, this year the event has welcomed around 900. An increase of more than 30%!

Co-operation of Florint, Flower Lab and companies
Central in this edition has been the inspirational and floral world of 500 m2 in the new hall of the International Floriculture and International Trade Fair (IFTF) in the Expo Haarlemmermeer. In this world florists and other visitors got to learn the world of the Millennial in the Flower Lab. Through a visual tour, theme displays and demonstrations by the florists present, a connection between theory and practice has been made. Meeting the companies and Florint was often followed by a visit to the Royal FloraHolland Trade Fair or one of the open houses during the week.

The following sponsors have greatly contributed to the success of this edition of the IFTF World of Flowers:: Smithers Oasis, Florismart, HPP, Bloomtube, Chrysal, Vanad, Bloomy Pro, Ai2, Strelitzia Software, Barendsen, Fidrio, Jodeco Glass, Your Lily, Queens Flowers, Marginpar, Arendshoeve, Verhagen Transport, Mobach, Adomex, Agricola el Cactus, Holla Roses, Andromeda, Bouman Anthurium, Simply Calla, Hein van Hemert, Benefits of Nature, Floramedia, Royal van Zanten, Special Orchids, van der Lugt Lisianthus, Vreeken Bouvardia, Vannova, Winco, Alflora, Lehner Wolle, Favicon, Coloured by Gerbera, Let it Grow, Kenia smallholders, van der Plas, Schoneveld Breeding, Parfum Flower Company, VGB, Athi Gravity (Kenia), Saruwo Self Help Group (Kenia), Mustafa Flora (Kenia), Munyu Floriculture Ltd (Kenia), Tegmak (Kenia), Kimakis (Kenia) en Wackx.

Wim Hazelaar Trophy
12 candidates, 7 assignments and 2 days’ competition. The first edition of the new Wim Hazelaar Trophy has been a great success. Many IFTF visitors came to the competition and many pictures have been taken of the beautiful arrangements made by the competitors.

Karin Pasman received on Thursday afternoon the Mobach Wim Hazelaar Trophy, the price of €250, made possible by Smithers Oasis and the Bloomtube video price. Competitors, Jury and Ruud Hazelaar were unanimous: the competition should have a new edition in 2017!

Communicating with the future
The IFTF welcomed 200 children (11-12 years old) during the fair. Next to a tour through the World of Flowers, where they were welcomed by the florists Michael van Namen, Dini Holtrop and Lily Beelen, they entered in to a Dialogue with each other and the sector.

Central topic during these dialogues was the connection between the sector and the future. All students were unanimous in their opinion: the floricultural sector can create a lot of interest with children. The first step was to welcome them to the fair! Furthermore, very welcome suggestions were given by the children, which will be taken further by the organization of the World of Flowers.
Fourth edition of IFTF World of Flowers?

The experience in 2016 gives many options to Green Team Consultancy+ and it’s sponsors to organize a fourth edition. Next year the IFTF will be organized from the 8th till the 10th of November, which gives the florist a better chance to visit, as this is a better period with All Saints being out of the way.

The second edition of the Wim Hazelaar Trophy will be organized and on the 9th of December 2016 a follow-up will be giving to the youth Dialogue, when a meeting is organized in the Circular Expo together with the Missing Chapter Foundation.



IFTF Ready for the next level.

Vijfhuizen, November 8, 2016. Overall results of the 7th edition of IFTF can be concluded as fully satisfactory. According to exhibitors the trade fair was well attended. Especially the first and last day the aisles were very crowded. Almost 25,000 national and international visitors were counted at the fair that consisted this year of 276 national and international exhibitors. Although the number of visitors went down with about 7.5%, the quality was high according to exhibiting companies. Positive comments were also received from attending visitors that were impressed by the quality of stands, designs and flowers on display.

Although weather conditions contributed positively to the number of visitors, a light negative influence could be noted because of the fair dates being so close to All Saints' day and All Souls' day. This might likely explain why the numbers were a bit down this year, especially from visitors from Spain, Germany and France, according to the organizers.

It has been agreed between the management of both fairs RFHTF and IFTF that the dates for next year will be moved forward with a week, i.e. from Wednesday November 8 to Friday 10, since otherwise the dates of All Saints' day and All Souls' day would even partly overlap the dates of both fairs in 2017.



Karin Pasman winner of the Wim Hazelaar trophy 2016

On Thursday at the IFTF World of Flowers, Karin Pasman has received the Wim Hazelaar trophy. Karin showed herself totally surprised and was very proud of her trophy. Karin can cherish the Mobach Ceramics vase for a year. Also Karin received from the hands of Chris Martens (Smithers Oasis Benelux) a check of € 250, -. Joan Stam offered her a demonstration through the channel of BloomTube. Dennis Lanzaat and Joyce Brueren were second and third.

Jury chairman Johan Licher was enthusiastic about the participants. The total scores of the numbers 1, 2 and 3 were very close to each other. Very nice arrangements have been made and he particularly encouraged the young participants to continue to participate in competitions. By competing in these events one will improve himself work and his quality as a florist or arranger. Besides Johan Licher, the jury existed of Johan Martens, Jan van der Heyden and Herco van Loon. Herco van Loon won the Wim Hazelaar trophy in 2014.

Organizer Ruud Hazelaar was very pleased about this edition of the Wim Hazelaar trophy. The participants were a mixed group which marched together in the two days. We worked hard on the given assignments and beautiful pieces have been made. The participants had to make an Advent wreath and an oasis heart. They also had to make a piece with the hazelaar (Corylus). The participants were able to use the sponsored materials from Adomex, Marginpar, Queens Flower and Your Lily. The IFTF fair with its international audience was a great opportunity to organize this competition. Many visitors have visited the location of the participants in Hall C and had a conversation with one or more participants. Ruud looks forward tos to organize again such a creative and inspiring competition.

More information you will find at Facebook: http://www.greenteamconsultancy.com/world-of-flowers



IFTF paving the road for the future.

Vijfhuizen, Wednesday 26 October, 2016. Exactly in 1 week, on Wednesday the 2nd of November, IFTF Expo will open its doors for its 7th edition, this year with a much larger area to accommodate all companies that have applied for exhibit space in this annual held international trade fair for the world floriculture industry.

For years the demand for space has been higher than what was available, but since last month the venue has been finally able to almost double its space capacity, from 13.000 m2 to 25.000 m2. For this reason the average size of the exhibition will grow with 30% already for this year. The number of exhibiting companies will as a direct result touch the 275 this year and can, with the extension of 12.000 m2, further grow to an estimated 500 exhibiting companies in the coming two years. The organizers of IFTF are very happy that they have decided to invest also in this year’s extension and trust that it will bring already more international exhibiting companies and trade visitors to the fair this year.

The first week of November in Holland, when the international floriculture trade traditionally gets together, is and remains the most important week and country in Europe to be present when it comes to exhibitions and open houses of the world floriculture industry. No other European based floriculture trade event is more diverse in suppliers and buyers, when it comes to the production and trade of flowers and plants, according to Dick van Raamsdonk, spokesman of IFTF.

More information such as registering online, free bus shuttle services between Aalsmeer and Amsterdam, Open houses overview and various other exhibition related information can be found on www.iftf.nl.



Emirates SkyCargo

Emirates SkyCargo, the freight division of Emirates airline, transports flowers from major flower producing markets around the world such as Kenya and Ecuador to Amsterdam and other global destinations. Between January 2015 and now, Emirates SkyCargo has transported over 35,000 tonnes of flowers from Kenya to Amsterdam. Roses tend to be the most popular flower exported from Nairobi through Emirates SkyCargo. However other flowers such as carnation and lilies are also important exports contributing significantly to the local economy. In February 2016, the carrier operated 9 dedicated freighters over and above scheduled operations from Nairobi to make sure that the flowers meant for Valentine’s Day got to the markets on time.

Emirates SkyCargo is committed to being a facilitator of global trade. With an unrivalled route network, Emirates SkyCargo connects customers to over 150 cities in 82 countries on six continents and operate in many of the world’s fastest developing markets, including 27 gateways in Africa, 18 in South Asia, 16 in the Middle East, 24 in the Far East, 7 in Australasia, 41 in Europe and 20 in North and South America. Emirates SkyCargo offers cargo capacity through a modern fleet of over 245 wide body aircraft including 15 dedicated freighter aircraft 13 Boeing 777-Fs and two B747-400ERFs.

The carrier also has specialised facilities at its Emirates SkyCentral freighter hubs at Dubai World Central (DWC) and Dubai International Airport (DXB) for the transportation of temperature sensitive perishables including flowers. This includes dedicated temperature controlled storage space at both cargo terminals as well as innovative products such as White Cover Advanced- a temperature protection solution made of high density polyethylene to form a tough protective barrier against varying external temperatures and direct sunlight. The special material is water resistant to prevent moisture damage while at the same time breathable, thereby reducing condensation and dryness. It is also environmentally friendly and is 100% recyclable.

Watch a case study video on how Emirates SkyCargo transports flowers across the world.



First participation at IFTF in Vijfhuizen:
ErfGoed ensures perfect crops in 15 countries with its ebb-and-flow floor

The popularity of ErfGoed's ebb-and-flow floor continues to gain ground internationally. Companies in 15 different countries are now using these top-quality Dutch cultivation floors to grow their crops. And the company based in Moerkapelle is receiving inquiries from more and more countries. In order to be able to meet the increasing demand, the company has already opened offices in Canada, reports managing director Hugo Paans, and a network of agents is being used in other countries. "We believe it is important that we can devote attention to growth in those areas while, at the same time, remaining focused on the Netherlands. This is where our roots are and, together with growers and research centers we will continue to develop our cultivation floor."

Paans believes it is not surprising that so many countries are showing interest in the ErfGoedFloor. The system seems to offer great benefits in almost all circumstances. The company has, for instance, already installed floors in Brazil and Saudi Arabia. As Paans says, "On more than one occasion this cultivation system has shown that it provides ideal growing conditions. And the result is a uniform, robust, thriving crop."

First time at IFTF
Increasing globalization has led ErfGoed to participate in this year's IFTF, to be held at the start of November in Vijfhuizen. "In addition to benefits such as, for instance, uniformity, in Vijfhuizen we will be demonstrating our cultivation floor's versatility and suitability for all forms of internal logistics. Many growers still think that this aspect of their operations is incompatible with a cultivation floor. So growers opt for a cultivation system with a solid, closed substrate such as asphalt or concrete. But that is definitely not necessary. A fork-lift truck or other machinery can work just fine on our cultivation floor. In this way, growers can benefit from the ideal growing conditions that the cultivation floor offers them, without having to make concessions in terms of internal logistics."

For more information, see www.erfgoed.com



IFTF World of Flowers 2016 - Lots of Floral Inspiration and Potential Business Connections

On the 2nd of November 2016 the popular International Floriculture and Horticulture Trade Fair (www.iftf.nl) will open its doors for three days, to welcome 25,000 international visitors. IFTF World of Flowers will offer the floral stimulus, while more than 100 exhibitors from all over the world display their services, at the Expo Haarlemmermeer in Vijfhuizen - not far from Amsterdam.

The World of Flowers, organized by Green Team Consultancy+ at IFTF, has developed into an attractive large-scale event for florists over the past three years. Alongside the necessary first-class floral inspiration, visitors can connect with companies that provide innovative and practical business solutions.

Floral Art

A floral design competition is on the agenda at IFTF: 12 florists will be competing for the Wim Hazelaar Trophy (on 2 and 3 November). Every morning, furthermore, children will be visiting the Market Square and will be taught floristry in the Auditorium. And visitors can experience floral demonstrations in the central Market Square during the entire three days.

Seducing the Next Generation

Good news for florists with an eye on the future: the innovative Flower Lab (www.theflowerlab.org) has captured a prominent spot at IFTF 2016. The high-tech Lab convincingly shows you how to seduce the millennial (20-35 years of age) into buying flowers and plants, based on state-of-the-art consumer research.

Meet the Florist Associations of Europe!

Florist associations from no less than 8 European nations will be ready to meet you in the Florint lounge, to explain all they (can) do for you. Florint is the International Florist Organisation: an overarching non-profit that promotes the health of the floral retail industry (www.florint.org).

World of Flowers is made possible by a range of sponsors who are ready to meet you, the main ones being Florismart and Smithers-Oasis.

A video impression of last year’s World of Flowers is available by clicking here!



IFTF World of Flowers 2016 Opens it's doors in 9 weeks

In the first week of November the Netherlands will be buzzing again with “Green activities”. Two leading fairs and many companies open their doors to inspire visitors and to do business. For traders and producers from all over the world a reason to book a ticket and visit the Netherlands. At the International Floriculture and horticulture Trade Fair (IFTF) in Vijfhuizen the World of Flowers is organized. A must see for all florists, traders and producers.

IFTF World of Flowers is organized by Green Team Consultancy+ (www.greenteamconsultancy.com) for the third time in November 2016. In 2014 it started as a tribute to special flowers. Last year the Flowershop of the future was on display and this year a next step will be taken.

This year the FlowerLab (www.theflowerlab.org) will enter the World of Flowers. In here the florist can meet the Millenial. Through a visual tour information and tips are given how to seduce the younger generation (20-35 years) to buy flowers and plants. Based on three central themes, leading florists will show practical displays.

With this inspiration the visitor can meet with the florists and an array of different service companies to discuss practical solutions and when required, hire the right assistance.

Furthermore a floral competition (Wim Hazelaar Trophee) and an auditorium program complete the World of Flowers. This is all situated in one of the most complete and inspiring International Floriculture and horticulture Trade Fair (IFTF, Vijfhuizen, 2-4 November, opening hours 10:00-18:00 daily).



Third editions of World of Flowers at IFTF in november 2016

For the third time the World of Flowers will be organized at the IFTF in Vijfhuizen, the Netherlands. From 2nd untill 4th November 2016 this event for international florists will present inspiring demonstrations and competitions. The World of Flowers will inform about consumer behaviour and give practical solutions to florist for their day-to-day business.

Only inspiration is not enough however. Therefore the World of Flowers offers a platform where inspiration is connected to practical information. Discussing this information with the service companies, also present can help to find accessible and direct applicable solutions for their specific situation and/or ambitions.

The World of Flowers is part of IFTF. During the IFTF in november 2016 a larger number of companies will present themselves at a splendid location in Haarlemmermeer (the Netherlands). As a florist in Europe this event should not be missed!



3rd party hotel offering!

"Exhibitors Housing Management", "Global Housing Services, Corp.", or any other company offering hotel services by phone or email are in no way linked to IFTF or any other exhibition organized and/or managed by HPP Exhibitions. We suggest that you organize your hotel needs yourself.

















In early November, the IFTF trade fair took place in Vijfhuizen, The Netherlands. The exhibitors and numerous visitors could meet each other, become acquainted with product innovations and trade developments and do business. IFTF World of Flowers was a new event that was aimed specifically at florists. With nearly 700 registered florists in attendance, the expectations for the event were more than met.

Dazzling bridal show
Flowers befitting the best day of your life: that was what the first day of World of Flowers was mainly about. Expert Dutch floral designer Dini Holtrop showed all of the things that are possible with bridal work, focusing on 4 themes: winter, summer, romantic and ‘1001 nights’.

For fashion models Caroline and Roxi it was an eye-opening experience. They looked beautiful, in part thanks to the gorgeous flower arrangements they carried, and were pleasantly surprised by how kind people were at the first flower show they ever visited. In fact, countless people wanted to be in a photo with the ‘brides’.

Meanwhile, the bridal show attracted lots of spectators. Dutch florists, but also a large group of Italian colleagues, who received ‘subtitles’ in their own language. "It required a lot of preparation, explains florist Bert Kuiper, who commentated the show. We have tried to keep it ‘practical’: not just explaining to you how to make wedding arrangements, but also providing tips about how to handle the bride (your client) on this lovely, but oh so exciting, day."

Flower shop, ready for the Future
Three days of hard work went into realizing the Flower Shop of the Future, which was central to the event.

"Alongside floral arrangement, The Flower Shop of the Future is about experiences. It is the experience on offer that customers will increasingly evaluate their florist on. The supermarket’s moment has passed for now. Consumers want their senses stimulated. Beautiful images of flowers and atmospheres on a screen. A good cup of coffee or a glass of prosecco, it’s all becoming a part of it more and more."

Flower stylist Saskia Broers was working in the Flower Shop of the Future on the first day. "It was pretty crowded, a lot of photographs were made and the feedback of the visitors was quite positive overall. You get a lot of questions. Also from growers, who are looking to the florist for new ways to peddle their wares. For me, a successful day."

Plenty of interest for the stands at World of Flowers
Alongside the bridal show and the flower shop of the future, florists could find more things to their liking in the various stands of World of Flowers. The IFTF trade fair itself is already a bit of a candy store for flower lovers, but the World of Flowers stands were aimed specifically at the florist.

Chris Martens of Smithers/Oasis was satisfied. "It was regularly pretty busy. Plus at this international trade fair you speak to the right people. I talked to people from China, Saudi Arabia and Italy. Who knows, there may be new export opportunities for our products there."

Oliver Mathys of Oliver M Consulting received a fair amount of interested people at his table as well. He advises garden centres and umbrella organizations of garden centers, by looking at stores through the eyes of the consumer. "I also make German-language inspirational films which, for example, convey a message from a breeder to the consumer in language that he understands. I have been able to have some good conversations about that, as well as my other services."

Steven France of Florismart was struck by the international nature of the audience. "You speak people from all the different continents, but Dutch exporters as well. There was also an English florist, who was already registered on our webshop, but did not know all the functionality that well. He can get started with it now."

What visitors say
"We are here for the first time", says a Romanian florist couple. The exhibition is very nice. The arrangements on display are truly stunning, including those that are made in the Flower Shop of the Future. Additionally, we did not expect to see so many suppliers of base materials."

From Dubai comes an English couple, who have opened a flower shop in a supermarket there. "We are not so much looking for flowers, as for the things that surround them. New developments in refrigeration and shop decoration. We notice, now, that the trade fair focuses a bit more on flowers than on the surrounding hardware. But here at World of Flowers we spotted the kind of flower cooler that we are interested in. And we can take note of new digital and logistical capabilities, which can improve our business."

Rudi Tuinman of 2Dezign is positive about what he sees in Vijfhuizen. "Once you're inside, there instantly is a good atmosphere. It is intimate, yet there is a lot of activity. And conceptually there are, certainly also for the florist, a lot of interesting things to see."

Cymbidium grower Paul van Schie of Cy.More Flavour is one of the sponsors of World of Flowers. Cy.More Flavour is a partnership of eight cymbidium growers. "We like to take part in this because we growers can strengthen ties with the florist here. For us, the florist is incredibly important. He has to captivate his (and thus also my) clients with my product. The Flower Shop of the Future provides great leads for that. Fortunately, there are some real florists among the Millennials. You also see that spirit at World of Flowers, thankfully. The spirit of people who want to create a story with flowers. Who love the profession and are hooked on the product. People who can offer solace with the product, as well as express joy with it. Those are the people growers make flowers for. And those are the flowers with which floral designers make top-notch arrangements, which put a smile on people’s faces.

Flowers and more
Intrigued florists were constantly coming and going in the Flower Shop. But there was much more that stood out. No wonder, then, that there were a lot of visitors and that most cameras were constantly snapping photos.
Grass Roses. Wonderful arrangements were made, for example, from the so-called grass roses, a series of new, unique roses from Olij Breeding. These roses were presented in Vijfhuizen by Barendsen Aalsmeer, and received much interest.

Grass Roses are roses that grow with so much vigour that their flowers seem almost distorted. Such breeds were never used in the past, but there is a growing market for them nowadays. Because they are very decorative and special.

Catering? A small corner of the Flower Shop of the Future was reserved for people to catch a breath, in colourful, tasteful surroundings. The couch was regularly occupied. Many garden centres, particularly in the British Isles, already feature such a public place of relaxation, which brings in good money as well as extra visitors. Is there an opportunity here for the florist of tomorrow?






Vijfhuizen, Holland. The Kenya Flower Council joined hundreds of exhibitors from all over the world at the International Flower Trade Fair (IFTF) which took place at Vijfhuizen, Netherlands between 4th and 6th November, 2015. Kenya was represented by 26 exhibitors 12 of whom shared the Kenyan Pavillion at the event.

Speaking during the event the Kenya Flower Council CEO Mrs. Jane Ngige lauded the efforts made by the organisers of the hugely successful event and highlighted some of the benefits accrued from it.

“This year’s IFTF show has been exceptional. The atmosphere at this year’s fair has been very exciting and energetic. We met friends and established many new partnerships.”

The Secretary General of Union Fleurs where KFC is a member Sylvie Mamias said the following of the event, “This show has provided a platform for exhibitors to showcase what they can produce and
quality of their products especially big players like Kenya who use the event to promote their production.”

Horticulture Crop Directorate Interim Head of Directorate Mr. Zakayo Magara said that the fair provided an opportunity for countries to exhibit their best products and highlighted how Kenya is striving to achieve excellence in terms of quality to enhance and maintain its global market share.

Kenya’s Ambassador to the Netherlands Her Excellency Rose Makena welcomed the Kenyan delegation to the country. She thanked the government of the Netherlands for supporting Kenya’s floriculture industry among others. She said that the Kenya Government take the flower industry very seriously owing to its contribution to the country’s economy, employment and wealth creation.

His Excellency Johnson Weru- Kenya’s Ambassador to the Kingdom of Belgium and the Grand Duchy of Luxembourg welcomed the presence of Kenya’s exhibitors at the International event and hoped that it will be even better in the coming years. He advised the stakeholders from Kenya to coalesce under a national pavilion for effect and to register strong presence.

The Director of Credible Blooms Limited Mr. Eliud Njenga said that the fair provided him with an opportunity to discuss business with new buyers and strengthen existing relationships with his buyers. He said that he was able to meet buyers from 15 countries which in essence have helped him to cut on costs which he would otherwise have used to travel to these countries to meet the clients.

Dr. Deborah Ghione from NIRP International appreciated the organisers of the event saying that it was very important for her firm to meet their customers from all over the world in just three days. She said that besides clinching several orders the event provided the firm with the opportunity to exhibit their new varieties. She predicted a rosy future for the flower industry following increased global consumption.

Mr. Alejandro Martinez, Executive Director of Expoflora-Ecuadorian Association of Flower Exporters- appreciated the fact that growers and exporters are coming together to form associations which is good for the flower industry. He said consumers do not care so much where the flowers come from as long as they are of good quality and have been sustainably grown. He said that there is a huge market growth and expansion. He said
that the goal of the industry should be to increase consumption of flowers worldwide. This would be through production of high quality flowers, competitive pricing and understanding the flower needs of new clients especially the younger generation. He called for closer cooperation among stakeholders in the industry whose goal should not be to compete against each other but to concentrate on expanding the market.

Mr. Hector Pedreros Velasquez from Columbia observed that Kenya, Columbia and Ecuador are the major producers of cut flowers but unfortunately they remain price takers. He urged stakeholders-producers, customers and logistics to share information to further develop and facilitate trade in flowers. He said the show provided him with the opportunity to find out about market requirements which will inform him of what to grow and how to grow it.






Vijfhuizen, Monday November 9, 2015. The 6th edition of IFTF grew to a peak towards the last day of the show. Both exhibitors as well as visitors were extremely satisfied with the demand and supply at the trade show at Expo Haarlemmermeer in Vijfhuizen, Holland. With a very crowded first day, the high attendance continued on the second day to finish off on the last day with another crowded day. Over 27.000 trade visitors attended the three day expo. Together with the 253 exhibiting companies, the number of participating countries totaled this year 128.

The atmosphere was great and a clear positive business buzz was going around the show. The number of new buyers, and especially the number of new (far away) countries from where these buyers came from, was remarkable. It was also noticeable that Russian buyers were present in considerable lower number. However, overall were the number of visitors was again higher than in 2014 and especially the quality of visitors was of a high content. Everybody was happy and some even were surprised by the excellent turn out of this edition of the trade fair.





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This company is not connected to the International Floriculture Trade Fair (IFTF) nor ANY OTHER exhibition organized and/or managed by HPP Exhibitions.




 Wednesday November 2
 10:00 a.m. - 6:00 p.m.

 Thursday November 3
 10:00 a.m. - 6:00 p.m.

 Friday November 4
 10:00 a.m. - 6:00 p.m.

 Expo Haarlemmermeer
 Stelling 1
 2141 SB Vijfhuizen
 Phone: +31-23-5660140

 HPP Exhibitions
 P.O. Box 625
 1000 AP Amsterdam
 The Netherlands

 Mrs. Patricia Peláez
 Phone: +31-20-6622482
 Email: patricia@hpp.nl