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A brand-new glossy magazine for flower industry professionals has launched in the UK. This September, over 5,000 copies of the first issue of Florist Business were dispatched to British florists and companies in the flower sector, and new editions will be published each month alongside daily online updates and weekly email newsletters.

Photo: Chloe Milligan, Mud Urban Flowers

Aiming to become an essential source of guidance, knowledge, inspiration and encouragement, Florist Business hopes to seize on the changing retail landscape and create a community for the sector.
Delivering practical advice, opinions and information to guide florists forward, the magazine includes design and consumer trend updates, together with beautiful, commercial and technical inspiration in styles to reflect a unique industry and all its faces. Its readership is focussed on the UK’s independent sector but also stretches further to include large scale companies, suppliers and others in the industry.

Published by Eljays44, an independent B2B media company driven by reader success, the new title will be led by Editor Hannah Dunne who has joined Directors Jim and Lisa Wilkinson and their team based on the south coast. Boasting a catalogue of respected trade titles, Eljays44 has placed a pillar of support within a range of industries from horticulture to high-end coffee shops.

Commenting on the launch, Hannah says:“Packed with inspirational business information for florists, our launch issue has received phenomenal feedback. Now, we’re excited to grow Florist Business into an established industry bible, providing a pillar of support for the sector and creating a stronger community within it.”

What did readers have to say?
 “Such a fab read and so refreshing, up to date and current - wishing you guys huge success.” - @mad_lilies
“It’s smart, interesting and informative. Exciting times!” - @leafycouture
“Just what we need. Forward thinking, creative editorial, informative reading and perfectly packaged.” - @stockflorist
“It’s a brilliant publication! It’s a breath of fresh air in the industry and just what we need!” - @edenblooms
“Such a brilliant magazine. So refreshing and current!” - @thewildfoxuk






During the World of Flowers at IFTF on the International Floriculture & Horticulture Trade Fair (IFTF) in Vijfhuizen (8-10 November 2017, the Netherlands) various workshops and presentations will be given for the visitor. What’s the value of colours? How do you tempt the customer by using fragrance? How can you ensure you are a winner in the digital future? And as an extra highlight a floral demonstration by Sören van Laer, the number 9 of the Florint Europacup in Genoa in 2016.

Michael Bourguignon kicks off on Wednesday afternoon with the workshop “How not to be the 8/10 closures of digital e-commerce”, in which he will talk from his own experience as a florist in Madrid about digital opportunities and failures. After this Mignon Kievit will tell about the impact of colours throughout the years and the use of colours in her work as a designer and stylist. Both will be in the program on Thursday as well. Furthermore Peter Hampel, “der Duftnase” will let the participants feel the unique experience with fragrances.

Thursday afternoon Sören van Laer will give a demonstration of about 1,5 hours, followed by the award ceremony of the Wim Hazelaar trofee 8-9 november 2017. Despite the fact that this freelance floral artist is only 25 years old, he can be seen as experienced. In 2016 he represented Belgium during the Europacup in Genoa, organised by International Florist Organisation FLORINT.ORG with surprising and refreshing work. This month he is also competing in the Eurofleurs 2017 - European Championship for Young Florists competition in St Truiden in Belgium.

Work-Shop Tickets
Tickets can be ordered via Green Team Consultancy+ for € 20 (excl. VAT).






IFTF is the International Floriculture Trade Fair and on this platform, the world floriculture industry gets together every year (8-10 November 2017) in Vijfhuizen, the Netherlands. Launched in 2010, this 3 day trade exhibition promotes the trade of fresh flowers & plants, while aiming to increase production and consumption at the same time.

With over 3,000 exhibiting and visiting companies from over 115 different countries, it has become one of the largest and most important trade shows of its kind in the world. With the recent extension of the venue where IFTF is being held, available exhibit space has been enlarged from 12,000 m2 to 22,000 m2.

Florists, a new visitors group

IFTF strives to show the total chain of the fresh flowers & plants industry and therefore has added florists into its visitors promotion campaign since 2015. In close cooperation with Green Team Consultancy+ (www.greenteamconsultancy.com) the World of Flowers has grown out to a significant part of the show. With this the floriculture chain has been completed, starting with the breeder and ending at the points of sale.

World of Flowers

In the newest extension and in the Auditorium the World of Flowers organises the Wim Hazelaar Trophy, the World of Trends and an interesting Workshop program for florists. Competition, inspiration and connection are offered in a relaxed and comfortable atmosphere.

Continuous development

The organisers of the IFTF are committed and dedicated to continue developing the trade fair into an event that optimises trade and exchange of information, as well as providing a social business platform for the international fresh flower and plant industry.






The doors of the International Floriculture and Horticulture Fair (IFTF) in Vijfhuizen will open again. Three days (8, 9 and 10 November 2017) of Green Experience with 250 exhibitors receiving more than 25,000 visitors. And in the heart of the fair the World of Flowers, ready to inspire florists from all over the world!

Growing together

The World of Flowers is organised for the fourth time at the IFTF. During these years this event has further developed in a growing IFTF: more space, more exhibitors, more visitors and more florists. Visiting the IFTF and the World of Flowers will bring inspiration, information and the possibility to connect to green developments. Connect with the companies which render services that help you to perform in a rapid changing market!

World of Flowers 2017

With the Wim Hazelaar Trophy, the World of Trends and the Workshop Program the World of Flowers is a valuable addition to the IFTF. Taking time during your visit to Holland to visit the IFTF and the World of Flowers is absolutely worth your while. Register now at www.iftf.nl for your free entrance.

Program World of Flowers

Wim Hazelaar Trophy: 8 and 9 November all day

World of Trends: 8, 9 and 10 November all day

Workshop program: 8 (afternoon), 9 (all day) and 10 (morning) November

For more information: info@greenteamconsultancy.com or visit www.greenteamconsultancy.com






The competition will be organised for the second time in November at the International Floriculture and Horticulture Trade Fair in Vijfhuizen, the Netherlands. 12 participants will compete for two days (8 and 9 November 2017) for the Trophy. This Trophy is a Mobach vase, which the late Wim Hazelaar loved to use.

Wim Hazelaar (1943-2016) was the only Dutch Floral World Champion. Next to this he was more than once Dutch Champion. Ruud Hazelaar is organising the Wim Hazelaar Trophy as a tribute to his uncle.Wim was strong in working only with available materials only, which tempted his creativity. This is one of the main features in this competition. The participant is challenged to work with the materials given to him. With these materials 7 assignments are given and the participant does not know these assignments in advance. Products already used are no longer available later, but the participant must follow the description as closely as possible. This requires inventiveness and creativity.

Registration for the competition can still be done till the 15th of August. Please send your resume and five pictures of recent work to Ruud Hazelaar. In the beginning of September, we will announce who will participate this year!

Also, companies can be part of this competition. This can be done by sponsoring an assignment of a participant. Both can still be done. Through your sponsoring you show you are backing floristry.

This year Smithers Oasis Floral Products is the main sponsor again. Further sponsors are Vreeken Bouvardia, Marginpar, Decofresh Roses, van der Lugt Lisianthus, Anthura, Royal van Zanten, Lechuza, Mystery Lady, Lehner Wolle, Andromeda, Mobach en IFTF.

When you are interested, please contact Monique Peters.






Ever since the second edition of the World of Flowers, Smithers-Oasis (OASIS® Floral- and Floralife products) has been involved with the contents and development of this international florist event at the International Floriculture and Horticulture Tradefair (IFTF) in Vijfhuizen, the Netherlands. Now Smithers-Oasis has decided again to be one of the main sponsors.

“The World of Flowers wants to inspire and inform the international florist with the latest trends and developments”, says Chris Martens, director of Smithers-Oasis Benelux, “And we want the same. We want the florist to get in touch with the latest trends in among others craftmanship, digitalisation and sustainability. Daily business at Smithers-Oasis”.

Within the World of Flowers 2017 these trends and developments are shown in the World of Trends. Next to this an interactive program around trends like fragrance, colour and digitalisation will be organised. Companies like Smithers-Oasis (OASIS® Floral- & Floralife Products) show their latest services, which can help the florist in her business.

“As Smithers-Oasis we like to show our activities to all visiting florists and want to be in conversation to find out what challenges the present-day business present to the florist”, says Chris, “And this year the second edition of the Wim Hazelaar Trophy is organised. 12 floral arrangers are competing and can show their level of craftmanship to the visitors. I strongly believe craftmanship will make the difference for a florist in her business. Therefore, we are very happy to be part of the World of Flowers again!”

The fourth edition of the World of Flowers takes place from the 8th until the 10th of November 2017 during the IFTF in Vijfhuizen and is organised by Green Team Consultancy+.






During the World of Flowers 2017 at the International Floriculture and Horticulture Trade Fair (IFTF), 8-10 November, Vijfhuizen, the Netherlands, the second edition of the Wim Hazelaar Trophy will be organized.

Registration has been open for a few weeks now and the organisation has already received many promising applications. However the invitation is still open to all international candidates who wish to apply for this unique competition. During 2 days (8 and 9 November 2017) you can compete against 11 other candidates for the Trophy, which was last year won by Karin Pasman from the Netherlands.

Are you interested or do you want more information, please send your resume and pictures of 5 recent arrangements to wimhazelaartrofee@gmail.com before the 15th of August 2017.

The Wim Hazelaar Trophy is part of the World of Flowers 2017 and is organised by Green Team Consultancy+.






Photo: Jan de Koning

The first edition was held in November 2016. Karin Pasman received the Mobach Wim Hazelaar Trophy out of the hands of Ruud Hazelaar. She was the first winner of the competition, organised during the International Floriculture and Horticulture Trade Fair. The question is who will be her successor, as the second edition is organised within the World of Flowers (8-10 November 2017)?.

The organisation of the Wim Hazelaar Trophy is inviting international florists, floral arrangers and floral artists to register for the competition. In total 12 participants can enter the competition, which comprises of 7 assignments in two days (8 and 9 November 2017). Preparation in advance is not required, as the participants will work with products, made available by the organisers. To work with only available products was the prime competence of the late Wim Hazelaar.

As a participant in the competition you have to show your qualities to the international visitors and you will be judged by high quality floral judges. The Wim Hazelaar Trophy is integrated in the World of Flowers. The World of Flowers offers competition, inspiration, concepts, workshops, presentation and connection to new (floral) developments. And you can be part of this! For more information: www.greenteamconsultancy.com.

Are you interested to participate? Send your resume and 5 pictures of recent work to Ruud Hazelaar: wimhazelaartrofee@gmail.com.






The World of Flowers aims to inspire florists (and all other visitors) from all over the world by sharing the latest innovations and trends. Three days (8-10 November) of competition, inspiration, workshops and networking at the International Floriculture and Horticulture Trade Fair in Vijfhuizen, the Netherlands.

A well-established and growing Trade Fair where over 250 exhibitors will be showcasing an extensive array of related products and services to more than 15,000 visitors from the international Green Sector. 
Located in a modern and light atmosphere, the IFTF (www.iftf.nl) is easily accessible and with good facilities.During the same week, other fairs and open houses are organised to welcome local and international visitors showing a variety of innovations, concepts, flowers and plants.

The World of Trends
Created within the heart of the World of Flowers is the World of Trends. This new addition creates the next step in this fourth edition of the event. Here you will find a whole new world of trends and inspiration, and assistance in making the connection between trends and application thereof. This exiting addition makes it even more worthwhile to come and visit the IFTF in November.

Wim Hazelaar Trophy
12 international florists will compete for the Wim Hazelaar Trophy during two days of the fair. They will work on 7 assignments using the products made available to them on the spot, challenging the competitors on creativity, flexibility and craftsmanship. The trophy is named after Wim Hazelaar, a Dutch floral artist and world champion who made creations out of materials made available to him on the spot and is organised for the second time within the World of Flowers. 

Workshops and presentations
Throughout the fair, various workshops and presentations will be given on current and future trends, craftmanship, developments and fun activities. This will strengthen the connection between trends, florists, producers, products and companies. Pre-registration will start during the Summer 2017.

Florist Lounge
Meet Florint, the International florist association (www.florint.org) and florists in a relaxed and inspiring atmosphere. Take a load off your feet in the comfy lounge, and recharge your creativity by exchanging ideas with experts in your own field, and drawing inspiration to give your enterprise an inspiring, refreshing boost forward.

More information?
Green Team Consultancy+ is organising the event. For more information, participation or sponsor deals, please contact info@greenteamconsultancy.com or visit www.greenteamconsultancy.com





Beware of Possible Hotel Fraud

There are 'unofficial' companies aggressively pursuing attendees/exhibitors to book discounted hotel rooms through their company. Unfortunately, some past attendees/exhibitors have fallen prey to these companies and have either:

  • Been relocated with little or no warning
  • Lost their significant deposits
  • Not had the guest rooms they thought they had booked
  • Not had the hotel they thought they had booked
  • etc.

This has caused great hardship to these companies and individuals. Reservations made through an agency will be at your own risk. We advise you to book directly with hotels and not through a third party.

Such companies should be avoided, as there are no agencies affiliated to HPP Exhibitions, other than those mentioned on our website!





Third edition of IFTF World of Flowers welcomes more florists

Green Team Consultancy+ has organized the third edition of the IFTF World of Flowers between the 2nd and 4th of November 2016. Inspiration and connection has been coupled successfully again. Where last year almost 700 florists have been visiting, this year the event has welcomed around 900. An increase of more than 30%!

Co-operation of Florint, Flower Lab and companies
Central in this edition has been the inspirational and floral world of 500 m2 in the new hall of the International Floriculture and International Trade Fair (IFTF) in the Expo Haarlemmermeer. In this world florists and other visitors got to learn the world of the Millennial in the Flower Lab. Through a visual tour, theme displays and demonstrations by the florists present, a connection between theory and practice has been made. Meeting the companies and Florint was often followed by a visit to the Royal FloraHolland Trade Fair or one of the open houses during the week.

The following sponsors have greatly contributed to the success of this edition of the IFTF World of Flowers:: Smithers Oasis, Florismart, HPP, Bloomtube, Chrysal, Vanad, Bloomy Pro, Ai2, Strelitzia Software, Barendsen, Fidrio, Jodeco Glass, Your Lily, Queens Flowers, Marginpar, Arendshoeve, Verhagen Transport, Mobach, Adomex, Agricola el Cactus, Holla Roses, Andromeda, Bouman Anthurium, Simply Calla, Hein van Hemert, Benefits of Nature, Floramedia, Royal van Zanten, Special Orchids, van der Lugt Lisianthus, Vreeken Bouvardia, Vannova, Winco, Alflora, Lehner Wolle, Favicon, Coloured by Gerbera, Let it Grow, Kenia smallholders, van der Plas, Schoneveld Breeding, Parfum Flower Company, VGB, Athi Gravity (Kenia), Saruwo Self Help Group (Kenia), Mustafa Flora (Kenia), Munyu Floriculture Ltd (Kenia), Tegmak (Kenia), Kimakis (Kenia) en Wackx.

Wim Hazelaar Trophy
12 candidates, 7 assignments and 2 days’ competition. The first edition of the new Wim Hazelaar Trophy has been a great success. Many IFTF visitors came to the competition and many pictures have been taken of the beautiful arrangements made by the competitors.

Karin Pasman received on Thursday afternoon the Mobach Wim Hazelaar Trophy, the price of €250, made possible by Smithers Oasis and the Bloomtube video price. Competitors, Jury and Ruud Hazelaar were unanimous: the competition should have a new edition in 2017!

Communicating with the future
The IFTF welcomed 200 children (11-12 years old) during the fair. Next to a tour through the World of Flowers, where they were welcomed by the florists Michael van Namen, Dini Holtrop and Lily Beelen, they entered in to a Dialogue with each other and the sector.

Central topic during these dialogues was the connection between the sector and the future. All students were unanimous in their opinion: the floricultural sector can create a lot of interest with children. The first step was to welcome them to the fair! Furthermore, very welcome suggestions were given by the children, which will be taken further by the organization of the World of Flowers.
Fourth edition of IFTF World of Flowers?

The experience in 2016 gives many options to Green Team Consultancy+ and it’s sponsors to organize a fourth edition. Next year the IFTF will be organized from the 8th till the 10th of November, which gives the florist a better chance to visit, as this is a better period with All Saints being out of the way.

The second edition of the Wim Hazelaar Trophy will be organized and on the 9th of December 2016 a follow-up will be giving to the youth Dialogue, when a meeting is organized in the Circular Expo together with the Missing Chapter Foundation.





IFTF Ready for the next level.

Vijfhuizen, November 8, 2016. Overall results of the 7th edition of IFTF can be concluded as fully satisfactory. According to exhibitors the trade fair was well attended. Especially the first and last day the aisles were very crowded. Almost 25,000 national and international visitors were counted at the fair that consisted this year of 276 national and international exhibitors. Although the number of visitors went down with about 7.5%, the quality was high according to exhibiting companies. Positive comments were also received from attending visitors that were impressed by the quality of stands, designs and flowers on display.

Although weather conditions contributed positively to the number of visitors, a light negative influence could be noted because of the fair dates being so close to All Saints' day and All Souls' day. This might likely explain why the numbers were a bit down this year, especially from visitors from Spain, Germany and France, according to the organizers.

It has been agreed between the management of both fairs RFHTF and IFTF that the dates for next year will be moved forward with a week, i.e. from Wednesday November 8 to Friday 10, since otherwise the dates of All Saints' day and All Souls' day would even partly overlap the dates of both fairs in 2017.





Karin Pasman winner of the Wim Hazelaar trophy 2016

On Thursday at the IFTF World of Flowers, Karin Pasman has received the Wim Hazelaar trophy. Karin showed herself totally surprised and was very proud of her trophy. Karin can cherish the Mobach Ceramics vase for a year. Also Karin received from the hands of Chris Martens (Smithers Oasis Benelux) a check of € 250, -. Joan Stam offered her a demonstration through the channel of BloomTube. Dennis Lanzaat and Joyce Brueren were second and third.

Jury chairman Johan Licher was enthusiastic about the participants. The total scores of the numbers 1, 2 and 3 were very close to each other. Very nice arrangements have been made and he particularly encouraged the young participants to continue to participate in competitions. By competing in these events one will improve himself work and his quality as a florist or arranger. Besides Johan Licher, the jury existed of Johan Martens, Jan van der Heyden and Herco van Loon. Herco van Loon won the Wim Hazelaar trophy in 2014.

Organizer Ruud Hazelaar was very pleased about this edition of the Wim Hazelaar trophy. The participants were a mixed group which marched together in the two days. We worked hard on the given assignments and beautiful pieces have been made. The participants had to make an Advent wreath and an oasis heart. They also had to make a piece with the hazelaar (Corylus). The participants were able to use the sponsored materials from Adomex, Marginpar, Queens Flower and Your Lily. The IFTF fair with its international audience was a great opportunity to organize this competition. Many visitors have visited the location of the participants in Hall C and had a conversation with one or more participants. Ruud looks forward tos to organize again such a creative and inspiring competition.

More information you will find at Facebook: http://www.greenteamconsultancy.com/world-of-flowers





IFTF paving the road for the future.

Vijfhuizen, Wednesday 26 October, 2016. Exactly in 1 week, on Wednesday the 2nd of November, IFTF Expo will open its doors for its 7th edition, this year with a much larger area to accommodate all companies that have applied for exhibit space in this annual held international trade fair for the world floriculture industry.

For years the demand for space has been higher than what was available, but since last month the venue has been finally able to almost double its space capacity, from 13.000 m2 to 25.000 m2. For this reason the average size of the exhibition will grow with 30% already for this year. The number of exhibiting companies will as a direct result touch the 275 this year and can, with the extension of 12.000 m2, further grow to an estimated 500 exhibiting companies in the coming two years. The organizers of IFTF are very happy that they have decided to invest also in this year’s extension and trust that it will bring already more international exhibiting companies and trade visitors to the fair this year.

The first week of November in Holland, when the international floriculture trade traditionally gets together, is and remains the most important week and country in Europe to be present when it comes to exhibitions and open houses of the world floriculture industry. No other European based floriculture trade event is more diverse in suppliers and buyers, when it comes to the production and trade of flowers and plants, according to Dick van Raamsdonk, spokesman of IFTF.

More information such as registering online, free bus shuttle services between Aalsmeer and Amsterdam, Open houses overview and various other exhibition related information can be found on www.iftf.nl.





BEWARE of FAIRGuide & Expo-Guide!

Under no circumstances should you sign anything indicating you will become part of an "exhibition directory" that will list your company's products and services, if the letter is sent to you by FAIRGUIDE an/or CONSTRUCT DATA VERLAG.

This company is not connected to the International Floriculture Trade Fair (IFTF) nor ANY OTHER exhibition organized and/or managed by HPP Exhibitions.




 Wednesday November 8
 10:00 a.m. - 6:00 p.m.

 Thursday November 9
 10:00 a.m. - 6:00 p.m.

 Friday November 10
 10:00 a.m. - 6:00 p.m.

 Expo Haarlemmermeer
 Stelling 1
 2141 SB Vijfhuizen
 Phone: +31-23-5660140

 HPP Exhibitions
 P.O. Box 625
 1000 AP Amsterdam
 The Netherlands

 Mrs. Patricia Peláez
 Phone: +31-20-6622482
 Email: patricia@hpp.nl