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The Floral World Meets at IFTF 2025, You Should Be Part of This Gathering

Published: October 23, 2025

The fair, essentially, shows the importance of human connection and physical networking in the floral industry.

From November 4-6, 2025, the world of flowers has a date that matters, perhaps, more than any other this year. This is because more than 290+ exhibitors from 30+ countries converge for the International Floriculture Trade Fair (IFTF) at the Expo Greater Amsterdam in Vijfhuizen, Netherlands.

The 2025 IFTF is not just about commerce; rather, it is about breeders meeting growers, innovators meeting potential partners, exporters finding buyers, and where the entire flower supply chain comes together under one roof to connect and network. The fair, essentially, shows the importance of human connection and physical networking in this industry built on floral beauty.

Where the Floral World Meets
Each year, IFTF brings together exhibitors and attendees spanning continents, confirming it as a truly international meeting point for floriculture professionals. Thousands of visitors descend on the expo seeking to build connections, share expertise, and spark commercial opportunities. This year, expect an even broader list of participating countries, from stalwart leaders like the Netherlands, Colombia, Ecuador, Ethiopia, and Kenya, to other emerging players across the world.

For the flower industry, where just a little issue can distress the entire chain or a delayed shipment can mean lost revenue, face-to-face connections matter, which is why IFTF 2025 brings together the complete floral ecosystem—breeders, growers, consolidators, retailers, wholesalers, logistics, and buyers seeking perfect flowers for their markets. With 25,000 expected trade visitors from over 50 countries, this gathering embodies the industry’s most comprehensive meeting point of the year.

The Industry’s Finest Under One Roof
Innovation starts with genetics, and the HPP Exhibitions-organized IFTF 2025 showcases the breeders shaping the future’s flowers. This year, De Ruiter brings their novel varieties, just as well as the trio of United Selections, Könst Alstroemeria, and Icon Selections. Continental Breeding, Meilland International, NIRP International, Ball SB, Royal van Zanten, Suntory Flowers (backed by Japanese technology), and Selecta Cut Flowers, among others, will showcase their varieties too.

The exhibition also brings together growers and producers from the world’s leading flower-producing regions. If you’d, perhaps, want varieties from Alexandra Farms, Tessa Corp, Mystic Flowers, Rosaprima, Hoja Verde, Black Tulip Group (a grower and trader collective), Fontana, Isinya Roses Ltd, Subati Flowers Limited, Red Lands Roses, Sian Flowers, Exceptional Africalla, Kikwetu Flowers, Verdissimo (all spread across different parts of the world), and many more, the 2025 IFTF offers you the perfect opportunity.

Something else: Often, getting flowers from farm to market requires a lot of precision, timing, and flawless execution. And in this case, those responsible for logistics will showcase their important role in maintaining the cold chain that keeps flowers fresh across different continents. Such companies enable flowers to reach the consumer fresh and in impeccable condition. At the 2025 IFTF, you will have the opportunity to connect and network with them.

There will also be the organizations shaping industry direction and standards, including Asocolflores, the Colombian Association of Flower Growers, Ethiopia Horticulture Producer Exporters Association (EHPEA), Union Fleurs, and the Kenya Flower Council (KFC), alongside institutions like MPS and Florverde Sustainable Flowers, which provides sustainability certification that helps growers establish environmental credentials to increasingly conscious consumers.

Likewise, since modern floriculture increasingly relies on technology, institutions like FlowerWatch which offers solutions for quality control and traceability—essential as consumers demand transparency about flower origins—will also be present at the fair, as well as others like Import Promotion Desk (IPD), which facilitates floral connections between developing nations and European markets, highlighting how international cooperation stimulates industry growth.

All Nations United by Flowers
IFTF 2025 is also expected to feature dedicated country pavilions and associations celebrating regional floral strengths. The Zimbabwe Flower Growers Pavilion, for instance, showcases an emerging market with unique offerings, including Protea and other indigenous African flowers gaining appreciation in European markets. The Japan Flowers and Plants Export Association highlights Japanese precision in cultivation and packaging. At the same time, the Uganda Flower Growers Pavilion showcases the growing East African floriculture sector, where ideal growing conditions and improving infrastructure create new opportunities.

These pavilions serve several purposes, including reducing costs for smaller growers who might not afford individual booths, presenting unified national brands, and facilitating business matching between visitors and exhibitors. They also highlight how floriculture provides employment and foreign exchange for developing economies while offering developed markets year-round supply and greater variety.

Even More to Experience at the 2025 IFTF
While contracts drive much activity, the 2025 IFTF, correspondingly, addresses the industry’s biggest challenges including sustainability. It explores how growers can reduce water usage; minimize chemical inputs, and lower carbon footprints. Technology, on the other hand, shows how artificial intelligence (AI) could predict yields or detects diseases before human eyes can, alongside other emerging innovations. Design showcase, for its part, inspires retailers with fresh ways to present flowers that resonate with younger consumers.

Still, yet, the event also recognizes the human element that makes floriculture special. Behind every flower are growers and their workforces who go the extra mile to ensure the perfect flowers, logistics coordinators who troubleshoot problems and many others who bring out floral value. IFTF brings all these people together, showing that despite competition, they all share the mutual goal of bringing floral beauty and creating natural connections among people.

Your Invitation to Connect and Network
With three full days from November 4-6, 2025, there is time to explore thoroughly, network purposefully, and discover opportunities one hardly knew existed. Perhaps you are a buyer seeking new suppliers, a grower seeking new varieties and export prospects, a breeder launching a new variety, or a service provider looking to connect with potential clients, IFTF 2025 offers the perfect concentration of all these industry expertise and opportunities.

And also, despite the world being connected digitally, there is always something irreplaceable about seeing flowers in person, physically networking with potential partners, and experiencing the collective energy of an industry passionate about its work. The world of flowers meets at IFTF 2025; it is a gathering worth attending.

Source: Thursd.

 

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IFTF 2025 Is the Leading Floral Industry Trade Show!

Published: October 16, 2025

The International Floriculture Trade Fair presents Itself as the global stage for excellence.

The International Floriculture Trade Fair (IFTF) makes a grand return to the Expo Greater Amsterdam from November 4-6, 2025, and the floriculture world couldn’t be more excited. As one of the largest and most influential trade fairs dedicated to floriculture, this event has grown to become a key meeting point for breeders, growers, wholesalers, retailers, suppliers, logistics players, florists, and customers from across the world.

With its reputation for innovation and nurturing floral industry connections, this year’s IFTF floral extravaganza promises to be a place where business and creativity meet to shape the future of floriculture. Or, as the hosts, HPP Worldwide, rightfully like to present it: “IFTF is the leading floral industry trade show!”

A Dynamic Platform for the Floriculture Industry
Distinct from any other floral trade show, the IFTF offers a unique platform where the floriculture community gathers to showcase its latest innovations, connect with potential buyers, and explore future business opportunities. It does not matter whether you are a grower, florist, or part of the supply chain; this event provides you with a rare chance to network with top professionals, discover cutting-edge floral products, and stay ahead of the latest industry trends.

Flower breeders will showcase their latest varieties, which are not only more stunning and long-lasting but also more resistant to diseases and pests. For florists, this is a treasure trove of new material to work with, offering their clients something unique and beautiful for every occasion. Meanwhile, suppliers will present cutting-edge tools that streamline operations for everyone, from growers to retailers. All these are meant to ensure that the global floral business grows stronger and better as one, in togetherness.

Innovation at the Heart of IFTF
Innovation has always been at the heart of the IFTF, and the 2025 edition will definitely continue this tradition. New technologies aimed at increasing sustainability in flower production, reducing environmental impact, and improving supply chain efficiency will be on full display. In recent years, there has been a growing focus on eco-friendly packaging, water-efficient growing practices, and renewable energy use in floriculture. The rise of automation, artificial intelligence (AI), and digitalization in the floriculture industry will also take center stage, with demonstrations of new software and tools designed to optimize production and distribution.

Let’s Talk Networking!
An important aspect of the IFTF is the opportunity for attendees to network in person. It is a true networking hub. The fair brings together a diverse range of professionals, including growers, florists, suppliers, and technology providers. The event is designed not just for business deals but also for sharing knowledge and insights that help the entire floriculture industry grow and innovate together.

Another important element of the 2025 IFTF will be its truly international scope. Exhibitors and attendees are, just as usual, expected to come from all over the world, making it a global celebration of floriculture. While the previous year’s event saw more than 300 exhibitors from countries including the Netherlands, Ecuador, Ethiopia, Colombia, and Kenya, among many others, this year is expected to be no different, with even more countries joining the floral showcase. Visitors will have the opportunity to explore country-specific pavilions, where nations like Colombia, Thailand, Japan, France, Spain, and Italy, alongside many others, will present their best floral offerings.

There will also be country pavilions that offer a glimpse into the local growing techniques, cultural influences on floriculture, and the uniqueness of each region’s flora. They are also ideal spaces for exhibitors to build and create international partnerships, exchange knowledge, and explore cross-border opportunities. Pro Ecuador, for instance, organized a country pavilion with nine farms during the 2024 IFTF.

Sustainable Floriculture Takes the Lead
In the flower industry, sustainability is no longer a trend; it is a necessity, which the industry is taking seriously. IFTF 2025 will continue to highlight sustainable floriculture practices, from organic growing methods to eco-conscious packaging solutions. As consumers demand more transparency in the production process, exhibitors will be showcasing ways in which they are reducing their environmental footprint and contributing to a more sustainable future for the industry.

As floriculture continues to evolve with sustainable practices, eco-friendly techniques, and technological advancements, breeders, growers, and industry-related companies promise to highlight all these emerging trends. The event will be a bustling hub of inspiration and business potential for those seeking to be sustainable.

Inspirational Floral Designs
For florists, IFTF is a unique opportunity to explore new floral varieties and establish direct relationships with growers and suppliers, ensuring you have access to the best products the industry has to offer. For breeders, it’s a chance to showcase their newest cultivars, gain feedback, and secure partnerships with distributors and retailers.

And, of course, IFTF wouldn’t be IFTF without a celebration of creativity. Visitors will be treated to spectacular floral designs, with fresh flowers arranged in innovative ways that demonstrate what’s possible in floral art. IFTF is renowned for its creative displays, where flowers are transformed into breathtaking installations and inspiring designs. Florists will leave the event brimming with new ideas.

Where and When?
With all this excitement on the horizon, now is the time to start planning your trip to IFTF 2025. Whether you’re traveling from a neighboring country or across the globe, Expo Greater Amsterdam is conveniently located with easy access from Schiphol Airport and major transport links.

Attendees are encouraged to register early to secure their spot, as the event is expected to draw a large crowd once again. With over 25,000 square meters of exhibition space, it’s important to plan your visit wisely to ensure you can explore the event fully and take advantage of all the opportunities it offers.

IFTF 2025 is an unmissable event for anyone in the floriculture industry. With its wide array of exhibitors, global representation, focus on innovation, and commitment to sustainability, it offers a comprehensive experience that connects every part of the floriculture world.

So, if you’re looking to make new business contacts, discover the latest in floral trends, or be inspired by breathtaking floral artistry, the International Floriculture Trade Fair is the place to be this November 2025. So, gear up for an exciting few days that promise not just business opportunities but also a celebration of all things floral!

Source: Thursd.

 

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More Than Just a Floral Extravaganza Awaits You at IFTF 2025

Published: October 9, 2025

Are you gearing up to attend this event? Because it promises to be an exhilarating and insightful trade fair experience for all participants.

The floral world is just as diverse as the flowers it offers. It is dynamic and ever-evolving. It offers fun and joy to work in. Yet, there is hardly a platform that better captures the essence of this beautiful world than the International Floriculture Trade Fair (IFTF). And that time of the year when this fair takes center stage is fast approaching. November 4-6, 2025, it is!

This is the time when the quaint town of Vijfhuizen in North Holland comes alive, welcoming the flower world to the much-anticipated IFTF 2025. Like its eventful predecessors, IFTF 2025 will be an exciting and insightful affair, perhaps even better than previous ones, for the participants, be they exhibitors or visitors. Are you ready for this year’s event?

IFTF Celebrates Global Floriculture
Set to be held at Vijfhuizen’s Expo Greater Amsterdam, the 2025 IFTF—the nexus of a floral trade and innovation—is practically the leading business event that promotes fresh flowers and plants. For this year’s event, the numbers speak much more than just volumes. More than 270 exhibitors—breeders, growers, consolidators, suppliers, logistics, and others from different countries across the world will converge at this single venue and event.

They will be showcasing their products, services, novelties, and innovations. And to crown it all, since the whole floral world will be here, it means that physically attending the event guarantees a firsthand experience of a wide range of flowers, innovations, technologies, and novelties that define the current dynamic flower landscape. Of course, they represent the peak and pinnacle of global floriculture.

Numerous Country Pavilions and Hundreds of Exhibitors All Under One Roof
A standout feature of this year’s IFTF—just like in previous years’ editions—is the large number of participating country pavilions. These are microcosms of their country’s floricultural industries. They feature their varied innovations and specialties. Be it the unique flowers from Ethiopia, the renowned varieties from Kenya, the exotically charming allure of Ecuadorian flowers, the delightful varieties from Colombia, or those delicate oriental flowers from Japan, South Korea, or China. There will be practically everyone’s palette of choice at these pavilions.

But more than that, there will still be more: exhibitors who sponsor themselves from the said countries, as well as those from countries like Belgium, France, Turkey, Italy, India, Chile, Rwanda, Uganda, Hong Kong, Taiwan, Spain, South Africa, the U.S, and Zimbabwe, among several others. So, whichever product or service you seek, you are more likely to find it here, because it will be a truly global experience.

Bridging Borders by Bringing People Together Through Flowers
Just like any other HPP Exhibitions’ event, the essence of IFTF 2025 is to bring the global flower community together under one roof. To create a platform for physical connection, engagement, and networking opportunities. The event is, therefore, much more than just a trade fair. It is a platform that shows just how flowers can bridge borders, cut across cultures, and merge ideologies. The continually increasing number of exhibition booths and stands from different countries’ participants collectively points to the growing international recognition and appreciation of the IFTF.

And, while the numbers and statistics continue to be impressive, it is the experience of being there—physically—that makes it worthwhile. Are you an exhibitor looking to create new business relationships, a flower enthusiast eager to learn about the latest trends, or simply someone who appreciates the beauty of nature, flowers, and plants? Then the 2025 IFTF experience is one you do not want to miss.

This floral fair will afford the exhibitors a unique opportunity to showcase their products to a global audience, gain insights into international markets, and learn from the best in the industry. Those attending it will, on the other hand, be able to see the best of the world’s finest floral novelties, get a glimpse of the future stars in the floral trade, and also network and interact with the experts to enhance their knowledge of the flower trade.

Mark Your Calendars!
Be sure to mark your calendars for this exciting floral trade fair. Be there to celebrate the colors, scents, textures, sounds, and, of course, the opportunities that define the world of flowers. From Tuesday, November 4th to Thursday, November 6th, 2025, in the picturesque town of Vijfhuizen, NH, Netherlands.

And as the saying goes, “the earth laughs in flowers,” it is time for you to be part of the laughter. The time for you to be part of the global carnival of the most beautiful flowers ever. To be part of a community that cherishes beauty, promotes innovation, and believes in the power of global floral trade, collaboration, and networking.

Register now, be part of the floricultural revolution, and let the world of flowers enchant, inspire, and energize you at the IFTF 2025!

Source: Thursd.

 

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Global Floriculture Grows Stronger Together at IFTF 2025

Published: August 12, 2025

This is what you need to know about the International Floriculture Trade Fair that takes place this year from 4-6 November.

In an era marked by fluctuating trade tariffs, shifting geopolitical landscapes, and growing global uncertainty, the power of connection and collaboration has never been more critical. That’s why the International Floriculture Trade Fair (IFTF) 2025, taking place from November 4–6, 2025, at Expo Greater Amsterdam in Vijfhuizen, Netherlands, is more than just an industry event—it’s a strategic opportunity.

IFTF Is a Unified Global Stage in Uncertain Times
As trade routes fluctuate and policy changes reshape international business, IFTF remains a dependable, neutral ground for the global floriculture industry to meet, grow, and thrive. Now more than ever, being part of a centralized, international platform is essential for businesses that want to maintain resilience and visibility in a changing world.

Record-Breaking Momentum
Coming off its most successful edition yet, IFTF continues at the same pace. Last year saw a 10% growth in international exhibitors, and participation from countries across every major floriculture region—including South America, Africa, Asia, and Europe—underscoring the event’s role as a truly global hub. The presence of national pavilions from countries like Colombia, Ecuador, Ethiopia, and Kenya, and many individual growers from around the globe, reflects not just diversity, but the strengthening of key trade relationships.

Flowers in Focus: Beauty, Business & Innovation
Across more than 25,000 square meters of exhibit space, IFTF offers more than breathtaking displays of blooms. It’s a showcase of the future of floriculture—sustainable production, technological innovation, and creative design are front and center. Whether it’s new eco-friendly packaging, water-efficient growing systems, or inspiring floral art, exhibitors and visitors alike will gain insight into the trends shaping tomorrow’s flower trade.

Why You Can’t Afford to Miss IFTF 2025
Here are five of the best reasons not to miss a minute of this year’s International Floriculture Trade Fair:

• It’s a perfect opportunity to expand your global network in a single location.
• Strengthen supply chains through direct engagement with growers, breeders, and suppliers from all continents.
• Navigate market challenges with real-time insights, discussions, and strategies.
• Tell your story to a global audience that values sustainability, craftsmanship, and community.
• See what’s next in varietal development, logistics, technology, and design.

Flowers Are Good for Business—And the World
Beyond the business, IFTF 2025 is a celebration of what unites us: the universal joy, emotion, and prosperity that flowers bring. With increasing pressure on the industry to justify its value in environmental and economic terms, this trade fair is a place to reinforce our shared mission—showing the world how flowers support livelihoods, sustainability, and human connection.

Plan Your Visit
Just minutes from Schiphol Airport, the venue is easy to reach for international travelers. With thousands of professionals expected to attend, early registration is highly recommended to secure your place at the industry’s most essential gathering of the year.

Source: Thursd.

 

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IFTF 2024 Impression

Published: November 25, 2024

 

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Beware of attendee list scams and unofficial exhibiting listings!

Published: November 27, 2018

We would like to alert you to the presence of “unofficial” companies that are actively approaching attendees and exhibitors with offers to publish, purchase or order exhibitor/attendee lists from IFTF. It is unfortunate that some past participants have become victims of these deceptive practices.

We want to emphasize that HPP Exhibitions, the organizer of IFTF, does NOT provide visitor contact details to any third parties. Therefore, we strongly advise against responding to these requests, as these companies do not possess the genuine attendee list and are attempting to scam you.

Please remain cautious and vigilant when dealing with any communication regarding attendee lists. Protect your personal information and be wary of unsolicited offers that may compromise your security.

If you have any concerns or questions, please reach out to the official IFTF organizers directly. Your trust and safety are our top priorities, and we are committed to ensuring a secure and successful event for all participants.

 

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Beware of possible hotel fraud

Published: November 27, 2018

There are ‘unofficial’ companies aggressively pursuing attendees/exhibitors to book discounted hotel rooms through their company. Unfortunately, some past attendees/exhibitors have fallen prey to these companies and have either:

• Been relocated with little or no warning
• Lost their significant deposits
• Not had the guest rooms they thought they had booked
• Not had the hotel they thought they had booked
• etc.

This has caused great hardship to these companies and individuals. Reservations made through an agency will be at your own risk. We advise you to book directly with hotels and not through a third party.

Such companies should be avoided, as there are no agencies affiliated to HPP Exhibitions, other than those mentioned on our website!

 

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